You Are Now Even More the Product

161859632Facebook-Likes

“If you aren’t paying for the product….you are the product” is a widely used maxim in Silicon Valley.  Facebook has been the poster child for this for a while and it has just opened up another aspect of ‘you the product’. Facebook has just announced the release of its next ad product Atlas.  What it’s doing is using all the data it has collected about you (it says always anonymously) and is making it available to the world of advertising beyond the properties they operate. Essentially Facebook will offer an ad tag to publishers and app makers all over the web. Then as the publisher or app loads  the ad managed by Facebook, Facebook will use everything they know about you to serve a super targeted ad based on what you are interested in.

If you are a keen golfer Google will target golf ads to you as you search, it will target text ads to golf themed content  and will chase you around the web with retargeted display ads as you view content on other sites like CNN. The problem with that approach is that it’s heavily dependent on cookies which don’t work on mobile devices and are increasingly less effective on desktops devices.  Now Facebook will take all the info you have discussed and posted about to create a profile of your interests which doesn’t require search info or cookies to serve to you across different kinds of devices. It does that through the mobile Facebook app which tells the mothership that you are about to view an ad served by any app on your mobile device.  It’s both clever and a little creepy and likely to further bolster Facebook in their ongoing war with Google.

Worldwide Access to Internet is Slated to Launch Next Year

Project-Loon-2

Internet access is a vital resource for many these days. However, vast, rural areas of the world have no broadband internet access. One of Google’s latest “moonshot” projects seeks to fill that gap with balloons. This undertaking is called Project Loon, and the plan is massively ambitious: it calls for a large network of “towers” in the sky that receive internet access from antennas on the ground in one location and beam internet down to rural homes and locations below. Google has many challenges to overcome before Loon becomes a reality, but the team says it hopes to have a functioning service online by next summer.

Google had first revealed the existence of Project Loon in June 2013 and has tested Loon Balloons, as they are known, in the U.S., New Zealand, and Brazil. The balloons fly at 60,000 feet and can stay in the air for as long as 100 days, keeping their electronics powered by solar panels. Google’s balloons have now traveled more than one million miles total.

These balloons provide wireless Internet using the same LTE protocol used by cellular devices. Google has said that the balloons can serve data at rates of 22 megabits per second to fixed antennas, and five megabits per second to mobile handsets.

The Politics of Search

1330578873-occupy-portland-protest-against-american-legislative-exchange-council_1083435
Now that we spend so much of our time and money online it’s hard and probably unrealistic to separate the product from the politics. By the time you get to be as big and powerful as Google you can expect to trip over issues on a regular basis. Today is no exception. I honestly don’t know why Google backed the American Legislative Exchange Council (ALEC) which appears to be a right wing-nut lobby group pushing back on multiple government oversight issues…but apparently they are ending their support because the group is one of the many on the right practicing active climate change denial.
I have to imagine that Google is hoping that the military moves against ISIS (or is it now ISIL) will keep this story to a very short news cycle. Google is a huge player in the DC lobby ecosystem and it has undeniably paid off. Although they are assailed on many fronts in the EU and Asia the US remains a very safe harbor. This kind of tin-eared support of anti oversight groups makes sense on an “enemy of my enemy is my friend” basis…but you lay down with dogs you get up with fleas. Google has been wildly successful in cultivating their reputation as cool  guys…albeit with a market cap twice the GDP of Scotland. Getting caught making nice with the folks who fervently supported Florida’s Stand Your Ground legislation won’t sit well with many.
The trick here is to lobby ferociously  but do it from a moral high ground…you stand in danger of losing that high ground when you share it with folks who are spending a lot of time and money trying to convince the world that the crazy climate change we are enjoying isn’t man influenced. Indeed Google itself is based in the same California which is currently in massive drought and in danger of burning down and blowing away. Let’s see if this story has legs.

Google is joining Apple in the fight for NSA privacy

metadata-nsa-cell-phone-spying

Google is releasing the next generation of the Android operating system next month, and it will encrypt data by default for the first time. This raises yet another barrier to police gaining access to the troves of personal data typically kept on smartphones.

Android has offered optional encryption on some devices since 2011, but few users have known how to turn on the feature. Now Google is designing the activation procedures for new Android devices so that encryption happens automatically; only somebody who enters a device’s password will be able to see the pictures, videos and communications stored on those smartphones.

The move offers Android, the world’s most popular operating system for smartphones, a degree of protection that resembles what Apple has done for the new iPhone operating system. Both companies have now embraced a form of encryption that in most cases will make it impossible for law enforcement officials to collect evidence from smartphones even when authorities get legally binding search warrants.

This move is part of a broad shift by American technology companies to make their products more resistant to government snooping in the aftermath of revelations of National Security Agency spying by former contractor Edward Snowden.

Expanded deployment of encryption by Google and Apple, however, will have the most direct impact on law enforcement officials, who have long warned that restrictions on their access to electronic devices make it much harder for them to prevent and solve crimes. Last June, the Supreme Court ruled that police needed search warrants to gain access to data stored on phones in most circumstances. But that standard is quickly being rendered moot; eventually no form of legal compulsion will suffice to force the unlocking of most smartphones.

Privacy advocates are ecstatic about the changes by Apple and Google, and especially about their shift toward making encryption automatic, through default settings, so that users get privacy protections without taking any action on their own.

There remain significant differences between how Apple and Google are handling encryption. Apple, which controls both the hardware and software on its devices, will be able to deliver the updated encryption on both new iPhones and iPads, as users update their operating systems with the latest release, iOS 8.

That is likely to happen over the next several weeks, and for those with iOS 8, the encryption will be so secure that the company says it will lack the technical ability to unlock the phones or recover data for anyone — whether it be for police or even users themselves if they forget their device passcodes.

Germany…Really?

0804330294174939

Anyone who has ever strayed into the more exotic/weird areas of human sexuality could readily conclude that the Germans are nuts. Don’t get me wrong, I like Germany and Germans. I’ve done a lot of business with Germany, I even speak passable “three beer” german none of which changes my view….nuts to a person. If you ever wanted the perfect illustration of just how nutty Germany can be you need look no further than german justice minister Heiko Maas who has declared that in the interests of “consumer protection” that Google should reveal exactly how their search algorithms work.  As I type that it’s hard to not actually LOL.  The almost obsessive dislike verging into hatred of Google by many EU officials is famous. If they spent half the time they do trying to curb Google fixing their economy the EU wouldn’t be the fragile mess it is now. Yet they chip away at Google looking for any crack they can. Google is no doubt huge and powerful and holds about 90% of the EU market but they don’t have to use it…there are other search engines and email providers. If you use it, you don’t have to click on the ads either.

Suggesting that Google reveal in detail exactly how the sausage is made is absurd at so many levels. Spammers have spent decades trying to figure that out. Google (much like God) is all powerful and ineffable. Larry Page will stop serving Germany before he will reveal a line of code to an EU bureaucrat. Of course they won’t show what’s behind the green curtain. Even as the EU continues to peck away at Google with various regulatory or legal assaults there are probably some people over at the GooglePlex who are wondering why they bother. Were Google.de to shut down tomorrow the vast majority of current users would simply point their browsers at Google.com and the browser language options would do the rest. The electrons may have to go a little further..but hey it’s the speed of light so it’s not going to take that much longer.Yes, they are a monopoly and yes they have too much power and yes they are (the worst offense) american…but Herr Maas if you don’t use it your lights will stay on, the water will remain in your pipes and life will continue. Please find a different windmill to tilt at.

Android Going Wider

img_99851

Last week Apple gave us the larger, thinner, faster and considerably more expensive iPhone 6. Only they make the hardware. A while ago Apple pretty much invented then ruled the smartphone segment, now it’s a firm second to Android which already has over a billion users so far. Today Google announced the first Android One powered smart phones targeted at the emerging (ie third world) market and it’s coming out at just over $100. That’s an impressive move. It’s not that there haven’t been cheap smartphones out there, there have. This move is interesting because it represents a reliable high quality OS controlled by Google being offered on robust hardware built by major players.

Part of what has driven Google nuts in recent years is that Android as customized and deployed by phone manufacturers has tended to be both twitchy and bloated with custom modules added by the manufactures often to the detriment of the Android user. Not so in the case of Android One. In this version the handset makers will not be able to modify Android. They will be able to add their own apps but Google will control the OS and will be able to update it remotely. That means Google will be much less vulnerable to hardware driven weirdness and will be able to fix problems without relying on the handset guys cooperation.

Seen in the wider context of emerging markets it makes a lot of sense. Much of the developing world has gone straight to wireless without ever touching large scale copper wire. The addition of lower price high quality handsets and very affordable data plans means the the next billion Android users may be a lot closer than we may have thought.

Although this isn’t necessarily an immediate and massive cash win for Google, taking what amounts to global control of the user experience for what will amount to perhaps 30% of humanity is compelling. It will be Google Apps, search and thus ads which will become the global default. You have to admire the long term thinking.

We do not like you Google Man!

 google

When it comes to the European Union, the Google crew could be forgiven for getting that “Green Eggs and Ham” feeling. Not in a box not with a fox…there is simply no way that the regulators and gate keepers of traditional media in the EU can bear to put up with Google. Back in the day (the early 2000s to be exact) Google didn’t have the kind of strangle hold it currently enjoys.  Nowadays over 90% of all search done in the EU is done on Google.  There is a reason for this. The short answer is offering great search across the many languages represented in Europe is tough. Gathering and making sense of that data is hard and the linguistic complexity makes it harder. Pretty much alone in the world Google has the tech muscle needed to pull that off…so understandably people tend to use Google almost to the exclusion of all others. That in of itself generates a virtuous circle because the advertisers follow the traffic which in turn starves potential rivals of revenue.

The other factor is the kind of zealous nationalism which has been such a successful contributor to world peace in the last hundred or so years.  Put succinctly many in the EU are getting pretty sick of what they perceive to be US bullies telling them what to do. Google is the posterchild and lightening rod for this kind of envy.

It manifests most obviously in the drum beat of calls for Google to undergo the kind of interrogation and perhaps disassembly as Standard Oil or AT&T went through. Regulators and rivals call foul and demand that Google level the playing field…or that governments do that for them. Google makes grudging concessions often linked to approaches which actually ultimately improves their position none of which endears them to the suspicious. You can see where the concerns come from, Google US revenue is greater than a good few members of the EU…like Belgium or Croatia. Google is also perceived as one of the gatekeepers of the new tech age, arrogant and un answerable to any higher authority.  I have a strong suspicion that it’s that “you can’t touch me” or “you need us more than we need you” arrogance which all things US get tarred with on occasion which is driving this at the core.

Do We Really Need to Regulate Drone Airspace? NASA Thinks So

drone

With all the drones flying around in the sky, there is surprisingly little regulation in place for managing them. NASA has realized that someone has got to stop it all from descending into chaos.

Researchers at NASA’s Moffet Federal Airfield are working on a complex air traffic control system that would be designed solely for drone aircraft, or any flying aircraft below 400 feet. The system would include provisions to stop drones from flying into buildings and other aircraft while also including no-fly zones preventing any unwanted snooping on federal buildings.

However, for commercial drone operations to take off in the US, the approval of the Federal Aviation Administration is still needed. The agency has so far taken a hard line on any paid work using drones, but says it’s looking to propose new rules before the end of the year.

It’s important to note that for now the system wouldn’t have direct communication with an off-the-shelf drone. It is principally designed for commercial drones like Amazon Prime Air and Google’s ‘Wing’ project. Small, cheap drones are proving increasingly popular for both hobbyists and technology companies alike, but while the technology itself is ready to fly, controlling the airspace is a trickier proposition.

Last week, Google unveiled Project Wing, an experimental drone delivery program that sent half-helicopter, half-airplane drones buzzing around remote farmland in Australia. But how would this system work in populated areas or cities? Who would keep the airspace crash-free?

Oh Apple….Really?

 

Apple

I tried really hard to listen live to the Apple announcement today.  The live feed started 6 minutes late and was apparently being simultaneously translated into Japanese….which I could hear much better than the English language version. The feed stopped, broke and stuttered …so I gave up. I like many other people live in  world of Apple hardware running mostly Google applications. I don’t think today changed much of that. The lame live streaming was a harbinger of lameness to follow.

Apple hit the most of marks that were strategically leaked. the phones and phone tablets Phablets (Lord I hate that word) are bigger, brighter more powerful as expected….none of the features would make me pay the extra to upgrade but would probably keep me on the brand going forwards. The downside (as always) is going to be cost. There are many very good much cheaper Android phones out there with bigger specs and lower prices.

The payment component is probably more interesting. Near Field technology to allow secure payment by device as opposed to a card or cash is ancient. they were doing it in South Korea when I was there a decade ago. It’s been very slow off the mark in the US but the fact that Apple has done the legwork to launch it with most the major banks and many thousands of retail outlets may finally get this off the ground in the US. It’s been a long time coming…but welcome none the less.

The other much leaked launch is the Apple Watch….interestingly not called the iWatch.  The world of wearable tech has been taking off nicely and this is Apples contribution to the effort. Put simply…it’s horrible. It looks like something dropped by my 2 year old grandson. The tech inside and the UI may be terrific but I would cut my hand off before I’d put this on my wrist. I’m actually kinda shocked that they would go with a watch most people wouldn’t be seen dead wearing. Leave aside the fact that there was no info on battery life and no wireless charging…this just looks awful….and fragile. At nearly $350 it’s not fitbit cheap….but looks worse.

They ended the presentation with a surprise performance by U2. Not sure that was a great message either. They are for sure mega stars…but also blow-hardy showing their age and haven’t innovated much at all in the last few years. Oh….no wait…that was perfect.

Fingers Crossed for Apple Tomorrow… We Need a Cool New Toy

nikola-cirkovic

This Tuesday, Apple launches their highly anticipated live event. Many have speculated what is set to be revealed this year, as Apple has been rumored to make a splash in the wearable technology market with the so-called “iWatch.”

Most analysts believe such a device is coming, releasing a smartwatch now would mirror Apple’s strategy in the MP3-player market, where the company waited for a few smaller players to release devices and then went on to dominate the market with its own higher-end product.

Should Apple announce an iWatch this week, the company will likely also unveil a release date a little later in the year so as to coincide with the holiday shopping season. However some analysts believe Apple may postpone the iWatch announcement altogether, allowing it to stagger its big announcements and keep this week’s focus squarely on its new phones.

Beyond the traditional improvements Apple tends to make with every new generation of hardware, the defining feature of the products expected to be unveiled this week will almost certainly be screen size. The above photo is one of many rumored prototypes of a new iPhone, including a bigger screen than the traditional iPhone size. For years, Apple refused to alter the screen size of its flagship device.

In recent years, top rivals of Apple such as Samsung have proven that there exists a market for phones with larger screens. It is unlikely that Apple will release anything as large as the 6.3-inch Samsung Galaxy Mega, or the 7” Galaxy W, but analysts expect Apple to unveil two new types of iPhone – one with a 4.7-inch screen and the other with a 5.5-inch screen. Both would be larger than the most recent, 4-inch iteration of the smartphone.

Since the iPhone morphed from a revolutionary new product into a consumer mainstay several years ago, Apple launch events have largely focused on new tools and services for the hardware, rather than the hardware itself. This week’s event will likely be no exception, as Apple executives are expected to spend a lot of time talking about various cloud-based services – most notably, a new wireless payment standard that will allow iPhone users to make purchases simply by swiping their devices past terminals at the checkout. Many Apple rivals, including BlackBerry, have spent considerable energy on similar wireless payment models, but Apple’s entry is likely to shake up the technology, which has not yet taken off in a big way in North America.

But Apple’s promotion of cloud-based services is likely to prove a little tricky after an embarrassing black eye last week. In a high-profile incident the company has yet to fully explain, numerous celebrities saw their iCloud accounts hacked and intimate photos and other content stolen and distributed across the Internet. The hacking incident reignited a debate about the security of the infrastructure in which Apple users store everything from multimedia to credit-card numbers. As such, Apple executives will now almost certainly have to dedicate some time during this week’s presentation to reassure current and potential customers that their data are safe in the Apple cloud.